Most have heard the proverb, “Fool me once, shame on you, fool me twice, shame on me”. Literally, this means after being tricked once, one should learn from one's mistakes and avoid being tricked in the same way again. One of the more significant tricks impacting human health and survival was that of the tobacco industry telling us smoking was safe. They even had doctors advertising their cigarettes. At the beginning of the fifties, scientists began publishing research showi